by Sherrie Zwail Enderman, SZIdesign
Over the years, there have been only a few world-renowned Dutch fashion designers. Not many reach Paris, Japan and New York.
But in recent years a true star has emerged on the scene, and it is none other than Iris van Herpen.
Iris van Herpen is a Dutch fashion designer who started her own label in 2007 and has shown her collections at the Paris Fashion Week since January 2011. Van Herpen creates magnificent technical couture. While all designers can be considered unique, Iris has no equal in the design world.
Iris van Herpen studied Fashion Design at ArtEZ University of the Arts in Arnhem, and was an intern for Alexander McQueen in London and Claudy Jongstra in Amsterdam. She graduated in 2006, and in 2007 she founded her own women's wear label.
A pioneer in utilizing 3D printing for constructing her garments, Iris van Herpen is an innovator who uses technology as one of the guiding principles in her work.
Van Herpen’s forward thinking continuously pushes the boundaries of fashion design. Since her career began, she has focused on inventing new forms and methods by combining the past and the future, combining traditional and radical materials, and combining construction methods of technology and fine couture craftsmanship. Van Herpen’s work is sculptural and unfamiliar in form and nature.
Because of her multidisciplinary approach, Van Herpen often collaborates with such artists as Benthem and Crouwel Architects, choreographer and dancer Sasha Waltz, and designer Jolan van der Wiel, to name a few.
Iris van Herpen also works with progressive musicians and actresses, such as Björk, Cate Blanchett, Tilda Swinton, Miley Cyrus, Fan Bingbing, Lady Gaga and Naomi Campbell. The list goes on and on.
Her special projects included dressing the actress Scarlett Johansson in the film “Lucy” and dressing Beyoncé for her “Mine” video.
At the recent 2020 Golden Globe Awards, Joey King walked down the red carpet wearing a dress designed by Iris Van Herpen.
At the premiere of the final season of Game of Thrones, Gwendoline Christie’s stunning gown was created by designer Iris van Herpen. While standing in front of the flames of the Game of Thrones backdrop, the actress showcased the dress’ flame-like qualities.
Iris van Herpen’s runway shows in Paris are spectacular; her garments are sculptural and admired by all. Check out her last show from January 2020, called Sensory Seas.
Whether or not you find the work of Iris Van Herpen beautiful, one cannot challenge the creative brilliance of her talent for incorporating advanced technology into the fine art of fashion. Iris is here to stay and I am proud that Amsterdam is her home. Iris van Herpen certainly adds value and credibility to the Netherlands.